Volume 5, Issue 1, March 2019, Page: 15-20
Analyzing the Perspectives and Strategies in Localizing Software in Kiswahili
Rufus Karani Munyua, Centre for Translation and Interpretation, University of Nairobi, Nairobi, Kenya
Tom Olali, Department of Kiswahili, University of Nairobi, Nairobi, Kenya
Received: Apr. 5, 2019;       Accepted: May 29, 2019;       Published: Jun. 12, 2019
DOI: 10.11648/j.ijalt.20190501.13      View  197      Downloads  18
Abstract
Computer software and the Internet has now become a worldwide commodity and unlike before when the market was limited to major languages such as English, it has now grown to include even smaller languages such as Kiswahili. This has been made possible through translation and localization of software products and Applications so that firstly, people can access those products and Applications in the language that they understand better and secondly, the products and sites are packaged in the form that is acceptable by the target culture. In order to deliver properly localized products and Applications, the role of the localization translator as an expert in linguistic and cultural mediation is crucial. This paper looks at perspectives and strategies employed by localizers to localize some of Google software products and Internet sites. This is done from the point of view of Translation Studies and particularly from the communicative-functional approach to translation. The paper looks into the linguistic, mechanical, cultural and other translatorial dimensions to translations that play out to facilitate the communicative function of Google’s software products that have been localized in Kiswahili.
Keywords
Software Localization, Equivalence, Lexical and Terminological Units
To cite this article
Rufus Karani Munyua, Tom Olali, Analyzing the Perspectives and Strategies in Localizing Software in Kiswahili, International Journal of Applied Linguistics and Translation. Vol. 5, No. 1, 2019, pp. 15-20. doi: 10.11648/j.ijalt.20190501.13
Copyright
Copyright © 2019 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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